Many companies make “disruption” their goal. They believe if they just develop the right innovation, they will disrupt their markets forever and drive the kind of growth worthy of a magazine cover story. But that’s not how disruption works. Disruption doesn’t create growth; growth creates disruption. While growth is always hard, disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on the next-generation customer or today’s reliable one? Should we abandon our current business model for an entirely new one?

Bestselling author Charlene Li will share what it means to be a disruptive leader and drive exponential growth. Disruption demands bold leadership and, often, massive cultural transformation. To be on the right side of that disruption requires having a growth strategy that aligns the entire organization around the future customer experience, as well as the leadership and culture to execute that strategy.