Influencer Marketing Using Data-driven Analytics

Influencers are the number one way that players are finding games today. With higher conversion and retention, game developers are utilizing influencer marketing campaigns more than ever before. But what makes these campaigns so great? And how has the industry adapted to this shift in the market? This session aims to offer data-driven insights that explore the core of what makes this new wave of content so compelling and how companies find the right talent for the job.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate