As AR and VR become more ubiquitous, we'll have wild targeting opportunities that go beyond the tired Facebook ad. To dissect the upcoming philosophical and ethical clusterfuck of predictive advertising and privacy, I will take you on a quick journey into the extreme micro-targeting of my friends and family.
Each micro-campaign will target a person I care about, will be based on extensive research and feedback that I have extracted from them, and will focus on a trackable conversion.
(e.g., "Did these Facebook ads targeted at my best friend get us to hang out more?" or "Did this hyper-focused outdoor campaign get my girlfriend to go this restaurant I've wanted to try?")
I may be estranged from the ones I love after this, but we'll get a fresh perspective on the dark side of targeting.