We Target the Ones We Love

Speakers

Keith Manlove

Invenio

As AR and VR become more ubiquitous, we'll have wild targeting opportunities that go beyond the sad, tired Facebook ad. To dissect the coming philosophical and ethical clusterfuck of predictive advertising and privacy, I will take you on a journey into extreme micro-targeting of my friends and family.

Each micro-campaign will target a person I care about, will be based on extensive research and feedback that I have extracted from them, and will focus on a trackable conversion (e.g., "Did these Facebook ads targeted at my best friend get us to hang out more?" or "Did this hyper-focused outdoor campaign get my girlfriend to go this restaurant I've wanted to try?"

I may be estranged from the ones I love after this, but we'll get a fresh perspective on the power of being generalized.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Focus15
Event Type: Session
Level: Intermediate