Forgettable, That’s What You Are (Until Now)

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Dr. Carmen Simon has spent the last 10 years uncovering what makes us memorable to other people, and she has surprising results to share — what people remember from your content and messaging is less, and more random than previously believed. Using EEG brain technology tools, she demonstrated that after 48 hours, people retain less than 10% of the content they experienced. Luckily, there are neuroscience-based techniques you can incorporate in your communications immediately, and they begin with understanding 4 myths about memory and what makes us unforgettable. Join Dr. Simon for an interactive discussion around what it takes to be memorable and actionable. After all, what’s the use of memory if people don’t act on it?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Dr. Carmen Simon
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