A Code to Measure the Value of Experience

On Demand Session Link

A quarter of all US malls are threatened with extinction, and renowned retailers are filing for insolvency. Yet, at the same time, young online brands are announcing the opening of stores. First retail is declared dead, then suddenly there’s a renaissance. This back and forth makes retail decision-makers both nervous and inventive, with many turning to “experience” as a solution.

With all this in mind, we undertook some research, did the math, and developed a pioneering model that allows retailers & brands to measure the value of experience per cubic meter. In this session, we present how we cracked the experience code and its implications for businesses of all types and sizes.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Marc Schumacher

Liganova GmbH

Details

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Format:

Focus15

Type:

Session

Track:

Advertising & Brand Experience

Level:

Beginner