By telling well-crafted stories that convey their values, companies can foster deep bonds and loyalty with audiences while also creating positive impact. This type of storytelling spurs physiological responses of increased attention, heightened arousal and emotional engagement that cause audiences to feel deeply, care intensely and act boldly. Documentary and branded content filmmaker Cheryl Miller Houser and Chief Marketing Officer Kate Cusick will reveal proprietary biometric research that explains the science behind the power of this kind of marketing and share tactics of how to craft emotionally engaging stories that have this effect. Applicable to all sectors, Cheryl and Kate’s insights and methodologies reveal how to convey an organization’s purpose, drive revenue and spur impact.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.