Behind China’s Great Firewall: Tech Culture and UX

Speakers

Jessica Shen

R/GA

What would your life be like without Google or Facebook? The Great Firewall has forced China's tech ecosystem to evolve without the influence of tech giants we interact with daily.
Conglomerates like Tencent & Alibaba have chosen successful services used globally and retrofitted them to the Chinese audience. What began as copy-cats have morphed into huge "super apps" that function like operating systems. Call a car, order food, do your laundry, and more — all in one app.
In this presentation, we'll explore how Chinese culture and government influence have affected UX and design trends within China. See how apps break western design conventions, learn how Chinese users interact with brands, and get a glimpse of e-commerce and entertainment within this parallel tech universe.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design
Level: Intermediate