Human Machine Interface trains humans to push or say the right buttons in the proper order to operate supercomputers. As those supercomputers get smarter and smarter, our HMI is killing our ability to do the deep creative thinking our minds are designed to do. With the rise of cognitive computing and the beginnings of the 4th Industrial Revolution, HMI is due for a massive disruption. To do that, we have to follow Clayton Christensen’s advice and look for a downward market. There are nearly 4 billion people in poverty around the world and another billion people with disabilities. This downward market is ready for something new. Jody will show how to develop a new disruptive HMI through radical inclusion and cognitive ergonomics that makes us all superhumans, not supercomputers.