2020 Election: A Deep-Dive into Data & Digital Tactics

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Using data from BPI’s 2020 Campaign Tracker, top political operatives will provide a postmortem of the Democratic primary and unveil trends taking shape in the general election. The tracker provides unprecedented insight into candidate and organization strategy — offering data on targeting, message and spend. Panelists will offer perspective from across the party — unpacking the last year’s worth of data from candidates, outside spenders, as well as House and Senate races to give a full overview of the cycle’s dynamics.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session