Connecting Product Data for Sustainability

Date TBA
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Connecting Product Data for Sustainability


Chris Cassell


Natasha Franck


Jennifer Fu


Jonathan Gregory


The retail supply chain and technology communities are collaborating in unprecedented ways to harmonize a product’s physical and digital presence and successfully leverage IoT technology to limit waste and make products more reusable. Hear from the key companies exploring IoT technology to achieve key sustainability goals, such as enhancing product journey transparency, persistently identifying products beyond the point of sale, and enabling a truly circular economy.
Jonathan Gregory of GS1 US will be joined by Jennifer Fu, Director for Fulfillment Operations for Google Shopping, Natasha Franck, Founder and CEO of EON, a digital identity company for the fashion industry, and Chris Cassell, Director of Corporate Sustainability for Lowe’s.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session