Music, Venture Capital & Leveraging Your Brand

Your brand is the most valuable aspect of your career. Your music, performance, and talent are all aspects of your brand. Artists who do not leverage their brand are missing out on substantially more revenue than their art may ever generate, and investors want in.
You are a consumer of goods and services, just like your audience. Which companies align with your brand and your fans? These are opportunities for artists to leverage their influence for alternative revenue. Companies are paying big bucks for brand ambassadors, even with smaller artists, and some celebrities are seeing even bigger returns by investing in the products/services they promote.
Our expert panel will discuss how to leverage your brand, where influencer marketing is heading, and how to access venture capital.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Bruce Flohr
Bruce Flohr

Red Light Management

photo of Brian Penick
Brian Penick

Legacy Entertainment Ventures

Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge