Future Players: The Intersection of Music & Gaming

As barriers for entry to the music industry have broken down, cutting edge fan-first platforms have paved the way to profile new music on a worldwide scale via multimedia experiences as large as the Super Bowl. eSports are leading in this area, re-imagining how impactful releasing music can be.

These moments create numerous possibilities and present unique challenges for all parties involved. How do outsider industries collaborate on a deeper level with music and the music industry as a whole? What creative marketing campaigns help them to stand out in an ever-changing and competitive market?

From creating chart-topping virtual musicians to hosting live concerts inside massive multiplayer online games, could the world of gaming become a future mandatory marketing concept for breaking artists?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Toa Dunn
Toa Dunn

Riot Games Inc

photo of Matthew Gawrych
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