As barriers for entry to the music industry have broken down, cutting edge fan-first platforms have paved the way to profile new music on a worldwide scale via multimedia experiences as large as the Super Bowl. eSports are leading in this area, re-imagining how impactful releasing music can be.
These moments create numerous possibilities and present unique challenges for all parties involved. How do outsider industries collaborate on a deeper level with music and the music industry as a whole? What creative marketing campaigns help them to stand out in an ever-changing and competitive market?
From creating chart-topping virtual musicians to hosting live concerts inside massive multiplayer online games, could the world of gaming become a future mandatory marketing concept for breaking artists?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.