Future Players: The Intersection of Music & Gaming

Date TBA
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Toa Dunn

Riot Games Inc

Matthew Gawrych


As barriers for entry to the music industry have broken down, cutting edge fan-first platforms have paved the way to profile new music on a worldwide scale via multimedia experiences as large as the Super Bowl. eSports are leading in this area, re-imagining how impactful releasing music can be.

These moments create numerous possibilities and present unique challenges for all parties involved. How do outsider industries collaborate on a deeper level with music and the music industry as a whole? What creative marketing campaigns help them to stand out in an ever-changing and competitive market?

From creating chart-topping virtual musicians to hosting live concerts inside massive multiplayer online games, could the world of gaming become a future mandatory marketing concept for breaking artists?

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Presentation
Event Type: Session