The Creative Agency of the Future: Your Consumers

Speakers

Kerry Flynn

CNN

Jules Lund

Tribe

Neil Shah

Smirnoff/Diageo

Jenny Wall

Nickelodeon

From digital out-of-home (DOOH) to social media, the advertising industry has solved the distribution of ads, yet overlooked the creation of them. Marketers desperately need a firehose of original branded-content to reach today’s multi-device, multi-platform consumers — something creative agencies can’t deliver alone. The solution lies directly with a brand’s own customers.
Advances in smartphones have created camera rolls full of magazine-quality and billboard-size pictures and videos, celebrating products consumers already use and love. In this session, we’ll turn the audience into a creative agency, while our panel members share how they drive results using customer-generated content in their respective industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate