#creativeconsumer

The Creative Agency of the Future: Your Consumers

From digital out-of-home (DOOH) to social media, the advertising industry has solved the distribution of ads, yet overlooked the creation of them. Marketers desperately need a firehose of original branded-content to reach today’s multi-device, multi-platform consumers — something creative agencies can’t deliver alone. The solution lies directly with a brand’s own customers.
Advances in smartphones have created camera rolls full of magazine-quality and billboard-size pictures and videos, celebrating products consumers already use and love. In this session, we’ll turn the audience into a creative agency, while our panel members share how they drive results using customer-generated content in their respective industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Kerry Flynn
photo of Jules Lund
photo of Neil Shah
photo of Jenny Wall

Jenny Wall

Nickelodeon

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About
Format: Panel
Type: Session
Level: Intermediate