The Context Marketing Revolution

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The Context Marketing Revolution


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In a world flooded with media from both individuals and companies, push marketing is dead. The new key to breaking through to consumers and driving conversions? Context.
Salesforce marketing maven Mathew Sweezey explains “the context marketing revolution” and provides new rules for marketing in a transformed world. In his provocative and practical new book, Sweezey uses vivid examples and cases to show contextual dynamics in action—and he provides a new rulebook for how to execute these new strategies. The Context Marketing Revolution will forever change how people and companies think about the purpose and practice of marketing.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Book Reading
Event Type: Session