Esports and Engaging with the Digital Fan

The digital landscape is continuously evolving, faster than anyone can keep up with. As the ways of engaging with fans grow and audience expectations change, the fundamentals of engagement and performance measurement remain the same, but with better tools and techniques. In this session, join members of the quickly growing esports industry as they share their learnings from transitioning traditional marketing, engagement, and measurement practices over to serve the growing audience of their leagues and brands.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner