We explore the concept of “Neutral” and use examples from top organizations on how to develop neutral thinking. Every day we organize our experiences and thoughts as positive, negative or neutral. The lessons for a lifetime were not etched in the power of positivity, but rather, in the understanding of the incredible value of being neutral. When we strategically look at moving our lives forward by limiting specific behaviors we find the challenge to change much easier. To eat well we must first eat ‘less poorly.’ To think well, we must first learn to think ‘less poorly.’ We have a tendency to want to think in black and whites—the more we go for grey, the more we will remember to do this when we face struggles.