Internationalization of Sports Properties

Date TBA

A unique and high level look at the future of globalization of sports, specifically looking at how the world influences the U.S. in these efforts. The panel will give an insight into LaLiga and the NBA’s global expansion and how those two global brands are leading the way in terms of sports internationalization. Content, media, events and data segmentation will be some of the areas that will be covered by 3 leading figures from the NBA and LaLiga.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Chus Bueno
photo of Cristina Daglas
photo of Boris Gartner
photo of Andy Kohlberg

Andy Kohlberg

Phoenix Suns and RCD Mallorca

Primary Access
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About
Format: Panel
Type: Session
Track: Sports
Level: Advanced