Internationalization of Sports Properties

Date TBA
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Chus Bueno


Cristina Daglas


Boris Gartner


A unique and high level look at the future of globalization of sports, specifically looking at how the world influences the U.S. in these efforts. The panel will give an insight into LaLiga and the NBA’s global expansion and how those two global brands are leading the way in terms of sports internationalization. Content, media, events and data segmentation will be some of the areas that will be covered by 3 leading figures from the NBA and LaLiga.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Advanced