Pinterest Academy: Leveraging Visual Discovery


Chris Millichap


Aimee Rancer


In an era of one-tap checkout and same-day delivery, we forget that consumer decisions aren’t instant. Every month, 300 million people are turning to Pinterest to go from dreams to decisions. They want to feel inspired by brands, not interrupted by them. Together, we can meet people on Pinterest when they’re deciding what to buy, leveraging visual discovery to take consumers from “I dreamed it” to “I did it”.
In this professional development session, marketers will have the opportunity to become certified through Pinterest Academy, an educational experience for businesses of all shapes and sizes. Attendees will learn the ins and outs of the platform - how to design Pins, inspire visual discovery and incorporate best practices - leveraging their brand’s authenticity to achieve business.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Intermediate