Pinterest Academy: Fueling Inspiration through Visual Discovery

Date TBA
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Speakers

Chris Millichap

Pinterest

Aimee Rancer

Pinterest

Advance RSVP is available to Primary Entry badge types only. Registrants who sign up online must check-in 15 minutes before the session start time to guarantee their spot. Walk-ups accepted on a first come, first served basis, and will begin 10 minutes before the start of each session.

In an era of one-tap checkout and same-day delivery, it’s easy to forget that purchase decisions happen well before the last click. Every month, 335 million people turn to Pinterest to get inspired to create a life they love. They want to feel inspired by brands, not interrupted by them.
Together in this professional development session, brands and marketers of all shapes and sizes will have the opportunity to experience Pinterest Academy, an educational experience allowing users to get started on our unique visual discovery platform, learn the benefits of our ad products, measure success and take advantage of our advanced targeting and other features through a series of exercises.
To kick off, attendees will tap into their passions and inspirations to create a “dream business.” Using this business as a foundation, we’ll work through how to launch your next big creative idea on Pinterest through hands-on activities including: getting your business account started, designing effective Pins and campaigns, inspiring visual discovery, and ultimately building a brand using Pinterest.
We’ll dive into how people discover content on the platform, our five pillars for inspirational content, what inspiration means to us, tactical creative best practices, and an introduction to Pinterest Trends.
From A to Z, attendees will walk away with the knowledge and tools needed to get started, advance and succeed on Pinterest.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session