Presented by The Advertising Research Foundation
Approaches for Impulse and Considered Purchases
An impulse purchase is based on “want” vs. “need.” It’s driven by a consumer’s aspiration and often a previously unrecognized desire. Conversely, a considered purchase usually requires research and analysis and a larger investment of time and money. What are the best engagement techniques for both types of purchases? How many points of interaction, and frequency, are considered optimal? What kind of media pairs best with each type of purchase? How can you effectively differentiate your campaigns based on these goals?
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.