The media reporting on the “silver tsunami” age wave and touting super seniors help combating ageism and create images to shift the paradigm in the media. But the media is a passive observer and complicit with bias. For example, older adults are rarely featured in ads promoting technology or health-related news stories. In fact, older adults are often portrayed as helpless or dependent on others. The media plays a critical role in reshaping how we think about aging and fight ageism. This panel will engage members of the media, tech and healthcare in a conversation on how they can be part of the solution in addressing ageism, thwarting norms of social isolation in seniors, portraying older adults with diversity and authenticity and helping to foster and support an older workforce.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.