presented by Eventbase

Events: The Next Frontier in Omnichannel Marketing

Date TBA
Events: The Next Frontier in Omnichannel Marketing

Your events create engagement, excitement, and connection. During this time, they are the most immersive and effective marketing channel your organization has. So why has it proven so difficult to integrate events into your omnichannel marketing strategy? New technologies are making it possible to provide a seamless, personalized brand experience at every customer touchpoint — including your event experiences. In this session we will explore how event marketers can deliver more value by extending attendee engagement year-round and bringing events into their omnichannel strategy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session