Your events create engagement, excitement, and connection. During this time, they are the most immersive and effective marketing channel your organization has. So why has it proven so difficult to integrate events into your omnichannel marketing strategy? New technologies are making it possible to provide a seamless, personalized brand experience at every customer touchpoint — including your event experiences. In this session we will explore how event marketers can deliver more value by extending attendee engagement year-round and bringing events into their omnichannel strategy.