Presented by BerlinRosen

Run Your Brand Like a Presidential Campaign

In today’s 24-hour news cycle, breaking through the noise has never been harder. At the same time, brands are expected to more than just “sell” their goods and services — today, consumers want brands to stand for something, engaging meaningfully with the issues shaping our world

In this session, former political campaigners and leaders of BerlinRosen’s Tech and Innovation practice will provide insight into how brands can adapt and adjust their communications strategies to stand out. We’ll share a behind-the-scenes look at how we approach campaigns from startups to Fortune 500 companies, leveraging the same political playbook that we've used to win hundreds of elections.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Shruti Sehgal
Shruti Sehgal


photo of Tess Vandendolder
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