The good idea is paramount, but knowing who your audience is and how to pitch your show is the conduit to success. Unfortunately, there isn’t always time for an elaborate presentation, so honing the messaging can be a boon to taking your project to the next level. Meet two Executives who have heard and given many a pitch and one Independent Episodic Creator who is navigating the evolving television industry. This discussion will go over key points to cover in pitching your idea and how to stand out in the television landscape.