Esports for Strategic Growth

Today, just about every business is asking themselves what they should be doing in esports. It’s very simple to subject the implementation to a simple marketing activation, but it has the power to do so much more: better engagement, more users, or even a whole new revenue stream. Hear from executives across the gaming and non-gaming worlds about the many benefits—financial, community, and more—that esports has provided their businesses and how you can bring it back to your business as well.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner