Brands & Commerce in China: Real Cases You'll Love

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Brands & Commerce in China: Real Cases You'll Love


Lina Bartuseviciute


In the West, most people know very little about the Chinese way of thinking, yet there are 2x the number of DAILY ecommerce shoppers in China than the whole population of the USA. This means 2 Trillion Dollars of annual online spending, that you could take advantage of, if you just knew how.
In this mind-expanding session, Lina Bartusevičiūtė will be your guide to explore the thinking, habits and unique voice of the Chinese consumer. Through Lina’s 11-years’ experience of working in China, speaking the language and understanding the culture, you will be inspired and empowered to start building your personal road map to find opportunities that normally only local brands would enjoy.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced