From the Field to the Screen: Casting Athletes

Gen Z sports fandom is different from every generation before. They are no longer solely following teams, but instead they identify with the athletes themselves and are more likely to root for the person no matter the team. Therefore, Gen Z is looking for a new crop of contemporary role models who are inspirational, yet relatable. Athletes are now creating their own individual media brands through their social platforms. Learn how to create multi-dimensional content utilizing athletes, to touch on audience passion points that are appealing to Gen Z’s action-oriented mindset from Anthony “Spice Adams,” the retired professional NFL star turned television host/social media influencer and John West, founder & CEO of Whistle, the digital entertainment and sports media company.



Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Beginner