Data is a virtual and essential currency in the cannabis industry and will ultimately fuel the space, as it does the business and innovation world. Real-time data is necessary to gain insight into the potential of the industry. Data allows people to make informed decisions, track trends, merchandise products and advertise effectively. From a regulatory standpoint, this is critical to demonstrate the evolution of the industry. Right now, the entire legal cannabis industry and landscape is emerging, but is quickly generating significant data on sales, markets and consumer behavior. This panel includes experts from each vertical who can share exactly what type of data is needed to move each category and why anyone involved in the industry or in adjacent industries should be paying attention.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.