Immersive experiences can empower those in times of need. On Giving Tuesday 2019, Facebook, BBDO, and St. Jude Children’s Hospital launch Hall of Heroes to celebrate the strength of children enduring cancer treatment, and their families that support them on their road to recovery. Patients are paired with 3D artists to design their hero alter ego and visit an interactive hall in VR, where they can hear stories from other patients sharing their experiences beating cancer. Join us as we discuss the process for concepting, designing, and distributing an immersive experience to improve the lives of children and families at St. Jude Children’s Hospital.