In the past, the longstanding advice for artists was to keep your publishing and master rights in different companies to mitigate risk. Now, increasingly we are seeing labels buying publishing rights and publishers administering masters and artists retaining either or both - why is this happening? In a world of transparency and digital uses such as synch that need both rights, the fragmentation of rights is problematic and the traditional practice of keeping them separate is going by the wayside. Join a panel of experts to understand how artists can get the most out of their intellectual property, choose the best partners, and learn how labels and publishers are evolving their thinking.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.