How Technology is Changing the Game for Beatmakers

A Dutch producer named YoungKio uploads a beat to Beatstars, licenses it to a young rapper named Lil Nas X for $30, who uses TikTok to help make it the biggest song of 2019. A few months later, the relatively unknown DJ Track Addict posts a viral video making a beat on an MPC and within a couple hours he agrees to collaborate with Meek Mill.
Being a beat maker has completely changed the last few years. It’s easier than ever to make and release music. With the rise of new platforms that offer pre-cleared, affordable beats and samples, combined with a new generation of social media savvy creators, more and more producers are able to make a living through their music. And sometimes even make number one hits.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Par Almqvist
Par Almqvist


photo of Abe Batshon
Abe Batshon


photo of Christopher
photo of Neon Vines
Primary Access
Music Badge
Platinum Badge
Artist Wristband
Secondary Access
Film Badge
Interactive Badge