Sonic Identity: To be Heard is to be Seen
Does your brand have an inclusive voice? It may be time to find out. In 2020, your audience is constantly plugged in to audio — wearing headphones as they commute, interacting with the smart speakers in their homes, and downloading podcasts at a rapid rate. To reach consumers, your brand needs to be heard, not just seen. Experts in advertising and sonic branding will discuss how to create a personalized, inclusive approach to audio that reaches a diverse set of listeners. Creating deep connections is about making sure that emotion, meaning, and an accurate reflection of culture are present in each of your messages. In a new sound-first world, this will enable your brand to fully embrace the powerful medium of audio.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.