Sonic Identity: To be Heard is to be Seen

Date TBA
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Does your brand have an inclusive voice? It may be time to find out. In 2020, your audience is constantly plugged in to audio — wearing headphones as they commute, interacting with the smart speakers in their homes, and downloading podcasts at a rapid rate. To reach consumers, your brand needs to be heard, not just seen. Experts in advertising and sonic branding will discuss how to create a personalized, inclusive approach to audio that reaches a diverse set of listeners. Creating deep connections is about making sure that emotion, meaning, and an accurate reflection of culture are present in each of your messages. In a new sound-first world, this will enable your brand to fully embrace the powerful medium of audio.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session