Every election, voters are inundated with messages urging them to register to vote, get to the polls and proudly wear their “I voted” sticker. But what combination of messaging, nudges and prompts will drive voter turnout? Do messages around civic duty, “your vote matters”, social pressure or “having a plan” actually convert voters? Can messages and media alone drive GOTV or what’s the magic formula? Or does one exist? Hear from a panel of experts who will talk about what they have learned from the 2018 midterms, what are some common pitfalls on vote messaging, what are some promising pilots in the works and finally, what actually works to drive voter turnout.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.