Using Science Fiction to Inspire Innovation

SciFiD.I.: Science Fiction Design Intelligence is a method for disruptive innovation created by the design team at SU Labs. This exercise encourages participants to predict the future by actively creating it. Many breakthroughs have been inspired by science fiction in this way. It’s no coincidence that Motorola’s highest selling device, the clamshell phone, looked remarkably similar to Roddenberry’s Star Trek communicator. Steve Jobs was so inspired by Kubrick's 2001: A Space Odyssey, that he spent nearly his whole career building tablets exactly like the ones in the film. It also led him to develop Apple’s Siri a much more benevolent version of HAL. HAL and Siri both inspired Spike Jonze's movie “Her’, a story about a life-like AI assistant and a lonely man. Join this hands-on session!

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design
Level: Intermediate