Game Monetization: Thinking Outside the Loot Box

In 2018, free-to-play games generated more than $87 billion, doubling worldwide box office totals. The rise of in-game monetization mechanics has fueled an explosion in the amount of game content available to players at a fraction of retail prices. But the blow-back against loot boxes threatens consumer trust in the video game industry and has drawn scrutiny from regulators worldwide. Armed with outdated laws meant for analog slot machines, lawmakers now rush to classify certain video games as “games of chance,” and to pass rules restricting “pay-to-win” mechanics. As the legal debate intensifies, are loot boxes worth the fight? Or are there alternatives that would benefit both the industry and players alike? Join a panel of industry legal experts to discuss life after loot boxes.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate