It seems that no writer can resist a good pun when covering cannabis. “Hazy” profits. The latest “buzz.” But with the industry maturing, has the mainstream media given it the serious representation it deserves? This panel brings together journalists covering the cannabis industry from business and lifestyle perspectives. They’ll delve into how media coverage has changed for cannabis companies and discuss the high bar companies need to achieve to gain media attention. They’ll also grapple with how misinformation persists and how the careful art of semantics — such as using the word dope vs. cannabis — changes reader perceptions.
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.