Optimize the Vote!

What can brands, agencies and non-profit organizations learn from digital marketers that can transform their Get Out The Vote (GOTV) efforts from feel-good messaging to actually registering new voters and getting all voters to the polls? In this session you will hear how tactics employed by direct-to-consumer brands who continuously optimize for conversion on platforms like Facebook, leverage first party data to better understand their customers and focus on building community can be applied to 2020 voter mobilization efforts. Join the founders of contact lens marketer Hubble, kids' media brand Encantos and political marketer Acronym for an interactive conversation moderated by the Ad Council on how to up your digital marketing game to drive increased voter turnout in the 2020 election.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Anastasia Goodstein
Anastasia Goodstein

The Ad Council

photo of Jesse Horwitz
Jesse Horwitz

Hubble Contact Lenses

photo of Tara McGowan
photo of Steven Wolfe Pereira
Steven Wolfe Pereira

Encantos Media

Primary Access
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Secondary Access
Music Badge
Film Badge