Optimize the Vote!

Optimize the Vote!

What can brands, agencies and non-profit organizations learn from digital marketers that can transform their Get Out The Vote (GOTV) efforts from feel-good messaging to actually registering new voters and getting all voters to the polls? In this session you will hear how tactics employed by direct-to-consumer brands who continuously optimize for conversion on platforms like Facebook and Google can be applied to 2020 voter mobilization efforts. Join the founders of contact lens marketer Hubble, kids' media brand Encantos and political marketer Acronym for an interactive conversation moderated by the Ad Council on how to up your digital marketing game to drive increased voter turnout in the 2020 election. This panel will primarily discuss advertising on Facebook/Instagram and Google.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Level: Intermediate