Life and Death Design

Speakers

Katie Swindler

Allstate

Our brains work differently in a moment of crisis. Good design anticipates and works with our ingrained survival instincts. Landing an airplane, avoiding a car crash, resuscitating a heart attack victim, or escaping a burning building — human-centered design can be the difference between success and catastrophe in these critical moments. Explore how creators of life-saving products use the lessons of past tragedies to inform new technologies. Apply their lessons to your own work to more effectively guide human behavior when your users are stressed.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Track: Design
Level: Advanced