Esports Revenue Isn't Real Until It's in the Bank

Esports franchise slots now cost 8-figures and the infrastructure necessary to develp a top-tier esports team has increased proportionate to investment. While esports fanbases are also growing, they notoriously demand free content. To date, revenues have not kept up with expenses and virtually every esports organization is in the red.
As the industry evolves, how do esports orgs make enough to survive let alone provide a marketable return to their investors, particularly when publishers control the lion’s share of esports revenue flow? How are growth strategies evolving with the market? What opportunities exist outside of competition and sponsorships?
The panel speaks about how to build on past and present successes of esports and influencers and about future opportunities.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Sports
Level: Intermediate