Crazy in Love: Building a Beloved Brand

Speakers

Yujung Kim

The Dodo

Consumer attention continues to fragment across numerous platforms and feeds are filled with limitless content from friends, family, publishers and brands. How do you stand out? How do you make content that not only stops thumbs from scrolling, but goes a step further and gets a “love” reaction? How does your brand build loyal followings across multiple platforms and become truly loved?
The Dodo is the most loved publisher (in amount of ‘love’ reactions) on social. Dive deep with The Dodo’s President, YuJung Kim, into the science behind how to make audiences ‘love’ a video; tactics for efficiently programming across a multitude of platforms; and how to turn that ‘love’ into a loyal community.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Intermediate