Free Press, Advertising, & the Future of Democracy

In the wake of fake news and terrorism, many advertisers have stepped away from running their ads alongside hard news because of the risk to their brand reputation. Advertisers have played a crucial role in supporting media and ultimately free press as a whole, but this recent shift in behavior by advertisers is causing a ripple effect throughout the publishing industry and shaking the very foundation of our democracy. Join IAS and key media & advertising industry players to discuss the future of the free press and the role advertising plays in it.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

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Nandini Jammi

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Tony Marlow

Integral Ad Science

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