AI: It Doesn’t Have to be at Odds With Creativity

Speakers

Amy Avery

Droga5

At first blush, Artificial Intelligence strikes fear of crushing creativity. With Accenture Interactive’s acquisition of Droga5, we have found just the opposite. In this session, we will walk through how artificial intelligence can inform and inspire great creativity.
In this session we will walk through how to get started with some easily accessible data and how to quickly get to meaningful insights. We’ll then talk through how to weave that information into creative concepting, both as inspiration but also as a direct connection to the creative output.
With a session led by Accenture Interactive and Droga5, you will get a peek into how bringing technology and creative together for a unified brand experience is actually working.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Presentation
Event Type: Session
Level: Advanced