AI: It Doesn’t Have to be at Odds With Creativity

At first blush, Artificial Intelligence strikes fear of crushing creativity. Accenture Interactive found just the opposite, we have found just the opposite. In this session, we will walk through how artificial intelligence can inform and inspire great creativity.
In this session we will walk through how to get started with some easily accessible data and how to quickly get to meaningful insights. We’ll then talk through how to weave that information into creative concepting, both as inspiration but also as a direct connection to the creative output.
With a session led by Accenture Interactive, you will get a peek into how bringing technology and creative together for a unified brand experience is actually working.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Zach Newcomb
Zach Newcomb

Accenture Interactive

Primary Access
Platinum Badge
Interactive Badge
Secondary Access
Music Badge
Film Badge