Learn how the Nuyorican Poets Cafe, Arts Japan 2020 and other cultural entities have leveraged calculated risk, microtargeting and feedback loops to build and sustain online audience engagement, grow customer loyalty, boost revenues, and raise awareness about creative programs and services. At a time when the glut of online content has become overwhelming, cost-efficient strategies that allow modestly-budgeted creative projects to thrive are increasingly essential. Artists, entrepreneurs and companies of all sizes can learn from the achievements of small cultural entities that have exploited nuances of the online marketing sphere to outperform their larger competitors in key categories.