Wine from Bordeaux, San Marzano tomatoes from Italy, and cannabis from Humboldt. The place of origin for products is a key differentiator for brands across the world and the same holds true for the cannabis industry. The global cannabis market is projected to reach $89.1 billion by 2024, and the opportunity for boutique producers to capture their share is to develop appellation of origin designations and protections for cannabis. Hear from the people working to establish these designations in Northern California and learn how appellations will impact cannabis in the U.S. and worldwide.
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