Messaging Apps and the Future of Online Sharing


The social media newsfeed as we know it is coming to an end. Mark Zuckerberg recently announced sharing is moving to one on one private channels like ephemeral stories, groups and messaging apps. This is the future of sharing.

During this session we'll take a deep dive into the latter, messaging apps, specifically Messenger (1.3B users) and Whatsapp (1.5B users) and iMessage (250M users).

Messaging apps offer a direct connection with your audience, providing a powerful alternative to crowded social media newsfeeds where algorithms now filter 98% of content, leaving just 2% organic reach and 0.2% organic engagement (on average).

This panel will explore the strategies rolled out by the leading digital execs who are championing direct messaging in the music and events industries.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Artist Wristband
Secondary Entry: Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Level: Intermediate