The Power of BLK & Why You Best Never Sleep On It

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Darien Labeach


There’s more to Black culture than fashion, music, and sports. Our preoccupation on "marketing to minorities” misses the incredible impact minorities have had on “majority” marketing. I will explore how everything from Black parenting styles to Black tourism trends and more have impacted “majority marketing.” This talk will explore the thin line between getting it and veering into exploitation & appropriation. In addition, I'll explore the shifting dynamics in how we as consumers choose to label ourselves and how brands must respond to the new agency users have.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Advanced