What the Actual F*ck is Happening in Media?

Speakers

Mobile has surpassed TV as the no. 1 platform for content consumption in the US. Audiences today have unlimited content right in their pockets, and with that comes a huge opportunity for media brands. Let’s talk facts: our generation has rapidly shifted to mobile; marketers need to reach audiences where they spend their time; and platforms need premium content.
Despite those facts, there is still a ton of uncertainty surrounding digital media. Advertising dollars are shifting slowly and the relationship between media brands and big tech companies continues to be a big question mark. Hear from Ben Lerer as he dives deep into the state of mobile media and what the path to success looks like for next gen media companies.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Presentation
Event Type: Session
Level: Intermediate