Mobile has surpassed TV as the no. 1 platform for content consumption in the US. Audiences today have unlimited content right in their pockets, and with that comes a huge opportunity for media brands. Let’s talk facts: our generation has rapidly shifted to mobile; marketers need to reach audiences where they spend their time; and platforms need premium content.
Despite those facts, there is still a ton of uncertainty surrounding digital media. Advertising dollars are shifting slowly and the relationship between media brands and big tech companies continues to be a big question mark. Hear from Ben Lerer as he dives deep into the state of mobile media and what the path to success looks like for next gen media companies.