What the Actual F*ck is Happening in Media?

Mobile has surpassed TV as the no. 1 platform for content consumption in the US. Audiences today have unlimited content right in their pockets, and with that comes a huge opportunity for media brands. Let’s talk facts: our generation has rapidly shifted to mobile; marketers need to reach audiences where they spend their time; and platforms need premium content.
Despite those facts, there is still a ton of uncertainty surrounding digital media. Advertising dollars are shifting slowly and the relationship between media brands and big tech companies continues to be a big question mark. Hear from Ben Lerer as he dives deep into the state of mobile media and what the path to success looks like for next gen media companies.

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Ben Lerer

Group Nine Media

Details

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Format:

Presentation

Type:

Session

Track:

Media & Journalism

Level:

Intermediate