Sheila O is an on air radio personality, booking agent, and books 90% of the concerts, festivals in Africa. Sheila O has established herself as an international businesswoman and entertainment mogul who is well respected for her contributions within the entertainment industry worldwide. Sheila O is the first international female personality to create and host a nationally syndicated Afrobeat radio show in the United States on major FM Terrestrial platforms.

In 2000, Sheila founded ZONS P.R UK Ltd, a company focusing on PR, Marketing, Media Advertising and Events Management. The following year, she founded the international artist booking agency, ZONS TOURS, which opened a niche in Africa where international A-list artistes such as (Jay Z, Beyonce, Kanye West, Nas, Mariah Carey, Busta Rhymes, Chris Brown, Wyclef Jean, Akon,Usher, Sean Paul, Rhianna, 50 Cent, Nicki Minaj, New Edition, Boyz II Men and many more) are taken to tour the continent in conjunction with many corporate blue chip companies. These all lead to Sheila O being an exclusive agent for the Flytime music festival, Heineken, and Stanbic bank ( Zambia ) music festival as well as the annual host of African Festival of