The Hormones

The Hormones

credit: FakeMusicMedia/Joyisland

The Hormones - Edge

The Hormones are four young women from Chengdu in China. Formed around the campus of Sichuan Conservatory of Music in Chengdu in 2013. They exploded onto the scene with a brief brush of TV fame. But their participation in the popular China Song Contest soon led to some musical soul searching and resulted in a decided rejection of their image as female musicians in traditional media. In June of 2016 they decided to change paths and signed with Beijing based management FakeMusicMedia and label FakeLoveMusic, released their debut in early 2018 and then in September 2019 internationally. For many critics it was one of the best albums in the Middle Kingdom of 2018. Berthold Seliger was so enthused to immediately put them on his roster, The Hormones then embarked on their first European & Asian Tour in fall of 2019 where they played 12 shows including Reeperbahn Festival and Zandari Festa (Seoul) + a nomination for the Anchor Award. Now, they will follow up to present their newest material at a mini North America Tour around SXSW in 2020 before returning to Summer Festivals in Europe.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Artist is seeking the following professional connections: Label, Brand Partnership, Gear Endorsement, Distribution - US, Booking Agent - US, Booking Agent - UK/Europe, Publishing, Sync/Music Supervisors

Genre: Rock
Subgenre: Post-Punk
From: Chengdu, CHINA