ALMA

ALMA

ALMAis nonchalant about crafting pop smashes. “Releasing singles is easy, I think,” she says, with the kind of ease thatonly an artist with400-million+ Spotify streams can possess.

Punchy, punk-tinged pop songwriting seems to effortlessly flow from the 23-year-old Finnish artist’s fingertips. In justthree years, the highlighter-haired polymath has topped global iTunes charts with indelible hits like “Phases” (ft. FrenchMontana) andthe platinum-certified “Chasing Highs.” Her scream-along hooks and irresistible melodies have inevitablycaught the ears ofnot just fans butpop’s elitetoowithMiley Cyrus,Chari XCX,Lana Del RayandAriana GrandeallseekingoutALMA’s innate songwriting skills.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Genre: Pop
Subgenre: Pop
From: Helsinki, FINLAND