Sid is a business leader with 18 years of successful track record leading large organizations through a digital-first sensibility. Currently, at Under Armour, Sid leads the Global Ecommerce business which is operationalized in 30+ countries. In addition, his team is focused on digital commerce growth with emphasis on Connected Fitness monetization, integrated retail, as well as cultivating and standing up new business models.
An agency veteran, Sid previously spent a decade with Razorfish, leading Omnichannel transformation for brands globally, with notable work for Target, JC Penney, Express and AT&T
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